Mugler, Paris
Produced, filmed, and edited a series of digital shorts starring David Hoyle for the How to Wear Mugler social media campaign, developed from an open brief by creative director Miguel Castro Freitas, who drew inspiration from Hoyle’s 1990s show The Divine David Presents. The shorts capture the raw energy and irreverent spirit of the original series, fusing performance, fashion, and surreal storytelling to embody Mugler’s signature creativity.